Alpenleder at the Famous Swiss Club Oktoberfest in Singapore

Spreading its current message, “Alpenleder –  Your companion in an  adventurous life!”,
the  natural  leather  goods  distributor  in  Singapore,  Faust  Asia  Pte  Ltd,  recently
participated  in  one of  the most popular event in the German  speaking  community  in
Singapore. From the 7th to  11th September  2016,  the  guests  witnessed  an  impressive exhibition of AlpenLeder items  at the Oktoberfest 2016. The  assortment  of leather  goods ranged from handbags as well as messenger bags through travelling sets to tie cases and tool rolls.

The exclusive distributor for Alpenleder in Asia, Faust Asia Pte Ltd, decided to participate as
a  sponsor in  the  Swiss Club Oktoberfest   from the 7th to 11th September 2016.  At the event, the visitors  had  the  opportunity  to  gain  insights  into  the  latest  collection  of Alpenleder  leather goods.

“The cooperation with Alpenleder gives us  the  chance  to bring extraordinary pieces  of high quality leather products, designed in Germany, to Asia. We would also like to educate people about leather itself, to enhance their understanding for quality and to change their beliefs that leather  requires  a  high  maintenance  in  tropical  countries.  In  my  eyes,  leather  is  the  best material for accessories and bags due to their state-of-art qualities: natural,  heat resistant,without chemicals, durable as well as robust.”, commented Mr. Heinz-Peter Faust, Managing Director.

Alpenleder is a  very special brand representing  German quality, traditional values and high working standards. The products are a wonderful example of their values and ethic. They are functional and practical  and at  the same time smartly designed with  an unbeatable robustness. Every item  is  made with passion and  will become a good  friend  on  the  journey  of life.  At the event itself, the visitors were amazed by the variety and the quality of the items.

Moreover, Alpenleder has sponsored special BBQ aprons for the VIP guests, who were invited for a beer tapping ceremony. Among the honourable guests, Ms. Sim Ann, Senior Minister of State  at  the  ministries  of  Culture,  Community  and  Youth  and  Trade  and  Industry  and  the Ambassador of the  Federal Republic of Germany to Singapore, his  Excellency Dr Michael Witter expressed their admiration for the practical gift.

From the left: Heinz-Peter Faust, Managing Director Faust Asia Pte Ltd, HeimatSterne Group; Ms. Sim Ann, Senior Minister of State at the ministries of Culture, Community and Youth and Trade and Industry, Martin Silberstein, Swiss Club President

In addition, the Alpenleder  and  Swiss  Club  hi-striker challenge was an undoubted highlight. The  attendees  at  the  Oktoberfest  joust  against  each  other  until  the  last  moment  of  every evening. The winners of the various games took home great prizes such as backpacks,  magic wallets and tablet covers worth over S$ 8,000.

At  the  merchandising  booth  itself,  the  visitors  were  interested  in  various  accessories  and handbags. “Overall, the event was a great success. The interaction with the customers helped us  to  gain  a  better  understanding  about  their  current  needs.  Quality,  functionality  and aesthetic  design  are  highly  rated  and  in  the future,  we  will  provide  even  more  innovative products for our clients.”, summarised Marie Kusche, Business Development Manager.

The Alpenleder products are also available for ordering as customisable corporate gifts for all kinds of target groups:  managers, customers, prospects and many more.  For  the upcoming holiday season, Alpenleder offers many products that will make a perfect souvenir for annual dinners, Christmas parties and New Year’s events.

If you share our passion for leather goods, come to our outlet on 4th and 5th October 2016 and have  a  look  at  the  exclusive  pieces  or  contact  us  directly  at  or

Press Contact:
Magdalena Kuwalek
Marketing Manager
Faust Asia Pte Ltd
Phone: +65 83631683