Spreading its current message, “Alpenleder – Your companion in an adventurous life!”,
the natural leather goods distributor in Singapore, Faust Asia Pte Ltd, recently
participated in one of the most popular event in the German speaking community in
Singapore. From the 7th to 11th September 2016, the guests witnessed an impressive exhibition of AlpenLeder items at the Oktoberfest 2016. The assortment of leather goods ranged from handbags as well as messenger bags through travelling sets to tie cases and tool rolls.
The exclusive distributor for Alpenleder in Asia, Faust Asia Pte Ltd, decided to participate as
a sponsor in the Swiss Club Oktoberfest from the 7th to 11th September 2016. At the event, the visitors had the opportunity to gain insights into the latest collection of Alpenleder leather goods.
“The cooperation with Alpenleder gives us the chance to bring extraordinary pieces of high quality leather products, designed in Germany, to Asia. We would also like to educate people about leather itself, to enhance their understanding for quality and to change their beliefs that leather requires a high maintenance in tropical countries. In my eyes, leather is the best material for accessories and bags due to their state-of-art qualities: natural, heat resistant,without chemicals, durable as well as robust.”, commented Mr. Heinz-Peter Faust, Managing Director.
Alpenleder is a very special brand representing German quality, traditional values and high working standards. The products are a wonderful example of their values and ethic. They are functional and practical and at the same time smartly designed with an unbeatable robustness. Every item is made with passion and will become a good friend on the journey of life. At the event itself, the visitors were amazed by the variety and the quality of the items.
Moreover, Alpenleder has sponsored special BBQ aprons for the VIP guests, who were invited for a beer tapping ceremony. Among the honourable guests, Ms. Sim Ann, Senior Minister of State at the ministries of Culture, Community and Youth and Trade and Industry and the Ambassador of the Federal Republic of Germany to Singapore, his Excellency Dr Michael Witter expressed their admiration for the practical gift.
From the left: Heinz-Peter Faust, Managing Director Faust Asia Pte Ltd, HeimatSterne Group; Ms. Sim Ann, Senior Minister of State at the ministries of Culture, Community and Youth and Trade and Industry, Martin Silberstein, Swiss Club President
In addition, the Alpenleder and Swiss Club hi-striker challenge was an undoubted highlight. The attendees at the Oktoberfest joust against each other until the last moment of every evening. The winners of the various games took home great prizes such as backpacks, magic wallets and tablet covers worth over S$ 8,000.
At the merchandising booth itself, the visitors were interested in various accessories and handbags. “Overall, the event was a great success. The interaction with the customers helped us to gain a better understanding about their current needs. Quality, functionality and aesthetic design are highly rated and in the future, we will provide even more innovative products for our clients.”, summarised Marie Kusche, Business Development Manager.
The Alpenleder products are also available for ordering as customisable corporate gifts for all kinds of target groups: managers, customers, prospects and many more. For the upcoming holiday season, Alpenleder offers many products that will make a perfect souvenir for annual dinners, Christmas parties and New Year’s events.
Faust Asia Pte Ltd
Phone: +65 83631683